Tips for Increasing Business During Slow Periods
There's no denying it: winter is a slow time for most businesses. With fewer opportunities to sell, it can be challenging for small business owners to keep their companies afloat. However, there are steps you can take that will help you maintain your revenue and even increase sales during this time of year.
Focus On Sales
During slow periods, you may be tempted to cut your marketing budget and focus on the bottom line. However, you must remember that sales are the lifeblood of any business. One way to keep the cash flowing is by investing in employee customer service training: ensure they can provide excellent service whenever customers come through the door.
Another strategy here is increasing productivity among staff members through better collaboration between departments—having everyone working together toward one goal will help boost morale too! This can mean anything from adding more cross-training opportunities among different teams to encouraging team bonding activities outside work (think bowling nights).
Use the Time to Evaluate Your Business
Don't waste these slow periods by simply standing still. Instead, use them to evaluate your business and ensure you make the most of your time.
- Review your goals. What are you trying to accomplish with your business? How are you going about achieving them? Are there elements of your business that need some adjustments?
- Review your plan. Has it been working for you so far? If not, what can be changed so it will work better in the future (if at all)?
- Review marketing strategy and tactics. Are they compelling enough to help get people into stores when there's no promotion happening? Should they be changed or revamped in any way?
Offer Discounts and Incentives
Offer discounts to loyal customers. If your business has regulars, consider offering them a discount on their next purchase to show appreciation for their continued patronage during the slow period. Also, consider sending them a personal note thanking them for being such loyal customers, which can help build goodwill if you're not already in touch with these customers regularly (or at all).
Offer new customers an incentive. Another option is to give new customers some sort of discount or offer when they make their first purchase from you—a gift card code might be enough of an incentive for some people who weren't planning on buying anything from you yet but are now interested because they know that they'll get something extra as soon as they do buy something.
Try New Marketing Strategies
You can also try new marketing tactics to help you increase business during slow periods. For example, email marketing is a great way to keep in touch with your customers and let them know about new products, services, or specials. Social media platforms like Facebook, Instagram, or TikTok are also good for this purpose. You can post sales or promotions updates on these sites and share articles that interest your followers. Online advertising is another option—you could use Google AdWords ads or pay-per-click (PPC) campaigns to get noticed by potential customers searching online.
Go the Extra Mile for Current Customers
You should always be proactive about increasing business in slow periods. Instead of waiting for customers to come to you and ask for a discount, offer one yourself. By doing this, you allow them to save money and make their shopping experience more enjoyable by giving them choices and flexibility when buying from your store.
When creating an incentive program, make sure there are enough resources available. Hence, each person who qualifies gets what they deserve without affecting other areas where things get bogged down due to lack of inventory, etc.
Launch a New Product or Service
New products and services are exciting because they can help your business grow. They also present an excellent opportunity for growth because they don't require extensive marketing efforts to attract customers—you just need to give people information about your new offerings so that they will try them out.
Think Outside the Box
You can do some things to increase sales and make it better for everyone involved. It's important to have good customer service, especially when business is slow. Try making it easier for them. If they don't know what they want, offer suggestions about what would be best for them or choose between several options.
Asking people what they think of your products will help you determine which ones need improvement and which ones are doing well right now! Listening is also a crucial part of having good relations with clients, so definitely make sure that both parties feel heard during these conversations - even if one person says something negative about something else they've purchased before (it happens).
Keep trying different things to keep your business strong and customers coming back for more. –
Written by Geraldine Orentas in partnership with Checkworks personal and business checks.